{"id":365,"date":"2013-07-23T13:55:09","date_gmt":"2013-07-23T05:55:09","guid":{"rendered":"https:\/\/yanjingang.com\/blog\/?p=365"},"modified":"2022-03-21T14:49:10","modified_gmt":"2022-03-21T06:49:10","slug":"%e5%85%b3%e4%ba%8eab-test%e7%9a%84%e5%a4%96%e4%bc%a0","status":"publish","type":"post","link":"https:\/\/yanjingang.com\/blog\/?p=365","title":{"rendered":"\u5173\u4e8eA\/B Test\u7684\u5916\u4f20"},"content":{"rendered":"

A\/B\u6d4b\u8bd5\u7684\u4f5c\u7528\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u5c31\u4e0d\u591a\u8bf4\u4e86\uff0c\u5728\u8fd9\u91cc\u5199\u5199\u6211\u5728\u5e73\u65f6\u5de5\u4f5c\u4e2d\u5e94\u7528\u5fc3\u5f97\u3002<\/p>\n

\u5728\u6211\u7684\u4e1a\u52a1\u7ebf\u5e73\u65f6\u5e94\u7528A\/B\u7684\u573a\u666f\uff1aA\u5927\u591a\u662f\u5df2\u7ecf\u5728\u7ebf\u7684\u4e00\u4e2a\u4ea7\u54c1\uff0c\u800cB\u662f\u4e00\u4e2a\u6211\u4eec\u5c06\u8981\u4e0a\u7ebf\u7684\u53e6\u4e00\u7248\u672c\u7684\u4ea7\u54c1\uff08\u6709\u53ef\u80fd\u662f\u6539\u8fdb\u4e5f\u6709\u53ef\u80fd\u662f\u63a8\u5012\u91cd\u6765\u7684\uff09\uff0c\u56e0\u4e3a\u76f4\u63a5\u901a\u8fc7B\u53bb\u66ff\u6362A\u53ef\u80fd\u7528\u6237\u4e00\u4e0b\u5b50\u63a5\u6536\u4e0d\u4e86\uff0c\u6240\u4ee5\u6211\u4eec\u4f1a\u5207\u90e8\u5206\u7528\u6237\u51fa\u6765\u7528B\u7248\u672c\uff0c\u4e0a\u7ebf\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u6536\u96c6\u7528\u6237\u7684\u53cd\u9988\uff0c\u518d\u53bb\u8c03\u6574\uff0c\u9010\u6b65\u53bb\u66ff\u6362\u4f7f\u7528A\u7684\u7528\u6237\uff0c\u8fd9\u6837\u505a\u80fd\u8ba9\u7528\u6237\u66f4\u5e73\u6ed1\u7684\u63a5\u6536\u3002\u522b\u5c0f\u770b\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u5176\u5b9e\u6709\u5f88\u591a\u7b56\u7565\u53ef\u8bb2\u7a76\u4e86\u3002\u8bf4\u8bf4\u6211\u7684\u771f\u5b9e\u7ecf\u5386\u3002<\/p>\n

\"\u672a\u6807\u9898-11\"<\/a><\/p>\n

\u4e4b\u524d\u505a\u3010AE\u5356\u5bb6\u540e\u53f0\u9996\u9875\u6539\u7248\u3011\u7684\u65f6\u5019\u6709\u4e24\u79cd\u65b9\u6848\u505aA\/B\u6d4b\u8bd5\uff0c\u7b2c\u4e00\u79cd\uff1a\u76f4\u63a5\u520720%\u7684\u6d41\u91cf\u4f53\u9a8c\u65b0\u7248\u540e\u53f0\uff08\u6839\u636e\u5e10\u53f7\u6570\u968f\u673a\u520720%\u7684\u7528\u6237\u767b\u5f55\u5c31\u8df3\u8f6c\u5230\u65b0\u7248\uff09\uff0c\u4e0d\u63d0\u4f9b\u3010\u8fd4\u56de\u65e7\u7248\u3011\u5165\u53e3\uff0c\u53e6\u4e00\u79cd\u520750%\u7684\u6d41\u91cf\u8ba9\u7528\u6237\u4f53\u9a8c\u65b0\u7248\u540e\u53f0\uff0c\u4f46\u662f\u8981\u63d0\u4f9b\u3010\u8fd4\u56de\u65e7\u7248\u3011\u7684\u5165\u53e3\u3002<\/p>\n

\u7b2c\u4e00\u79cd\u65b9\u6848\u76f8\u5bf9\u6bd4\u8f83\u4fdd\u5b88\u6216\u8005\u8bf4\u614e\u91cd\uff0c\u56e0\u4e3a\u7528\u6237\u4e0d\u80fd\u56de\u5230\u539f\u6765\u719f\u6089\u7684\u9875\u9762\u4e2d\u53bb\u4f7f\u7528\uff0c\u7279\u522b\u662f\u5728\u540e\u53f0\uff08\u6267\u884c\u4efb\u52a1\u4e3a\u4e3b\uff09\u4e00\u65e6\u7528\u6237\u6709\u6bd4\u8f83\u7d27\u6025\u548c\u91cd\u8981\u7684\u4efb\u52a1\u8981\u505a\uff08\u6bd4\u5982\u7f16\u8f91\u4ea7\u54c1\u3001\u53d1\u8d27\u3001\u56de\u590d\u8be2\u76d8\uff09\uff0c\u4f1a\u975e\u5e38\u5f71\u54cd\u4ed6\u7684\u6548\u7387\uff0c\u4ece\u800c\u76f4\u63a5\u5e26\u6765\u4e00\u4e9b\u4e0d\u7406\u6027\u7684\u53cd\u9988\u3002\u597d\u5904\uff1a\u5982\u679c\u4ea7\u54c1\u7684\u6539\u7248\u662f\u65b9\u5411\u6027\u7684\uff08\u5c31\u662f\u5546\u4e1a\u51b3\u7b56\u4e0a\u4e00\u5b9a\u8981\u8fd9\u6837\u53bb\u6539\u4e86)\uff0c\u90a3\u901a\u8fc7\u8fd9\u79cd\u65b9\u6848\u4e00\u6b65\u6b65\u5207\u6d41\u91cf\uff0c\u6574\u4e2a\u8fc7\u7a0b\u8fd8\u9700\u8981\u548c\u7528\u6237\u6c9f\u901a\u89e3\u91ca\uff0c\u5c31\u80fd\u6709\u4e2a\u8f83\u5e73\u6ed1\u7684\u8fc7\u6e21\uff0c\u6bd4\u5982\u7f51\u7ad9\u9996\u9875\u7684\u6539\u7248\u3001SKU\u9879\u76ee\u3002<\/p>\n

\u7b2c\u4e8c\u79cd\u65b9\u6848\u5c31\u6bd4\u8f83\u5f00\u653e\uff0c\u56e0\u4e3a\u7528\u6237\u6709\u3010\u8fd4\u56de\u65e7\u7248\u3011\u7684\u5165\u53e3\uff0c\u7528\u7684\u4e0d\u723d\u53ef\u4ee5\u56de\u53bb\uff0c\u800c\u4e14\u88ab\u6d4b\u8bd5\u7684\u7528\u6237\u57fa\u6570\u8f83\u5927\uff0c\u8fd9\u6837\u5f97\u5230\u7684\u53cd\u9988\u76f8\u5bf9\u6765\u8bf4\u66f4\u6709\u5b9a\u91cf\u7684\u4ef7\u503c\uff0c\u5bb9\u6613\u53d1\u73b0\u540c\u7c7b\u5ea6\u6bd4\u8f83\u591a\u7684\u95ee\u9898\uff0c\u76f8\u5bf9\u6765\u8bf4\u53cd\u9988\u5185\u5bb9\u4e5f\u6bd4\u8f83\u7406\u6027\u5145\u5b9e\uff0c\u6211\u5728\u7fa4\u91cc\u3001\u7f51\u4e0a\u3001\u4e0a\u95e8\u8ddf\u7528\u6237\u804a\u7684\u65f6\u5019\u4ed6\u4eec\u5927\u591a\u90fd\u8bf4\u51fa\u5bf9\u4e8e\u4e0d\u723d\u7684\u5f88\u591a\u7ec6\u8282\u3002<\/p>\n

\u5f53\u7136\u8fd9\u4e24\u79cd\u65b9\u6848\u90fd\u57fa\u4e8e\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u524d\u63d0\uff0c\u6539\u7248\u524d\u505a\u597d\u529f\u8bfe\uff1a\u89e3\u51b3\u7684\u95ee\u9898\u548c\u7528\u6237\u671f\u671b\u5339\u914d\u5ea6\u8981\u9ad8\uff0c\u51c6\uff0c\u800c\u4e14\u7b2c\u4e8c\u79cd\u5c24\u5176\u3002\u5199\u5230\u8fd9\u91cc\u5927\u5bb6\u5e94\u8be5\u80fd\u770b\u51fa\u6211\u6700\u7ec8\u9009\u62e9\u4e86\u54ea\u79cd\u65b9\u6848\u505a\u4e86\u3010AE\u5356\u5bb6\u540e\u53f0\u9996\u9875\u6539\u7248\u3011\u3002<\/p>\n

\u5bf9\u4e86\uff0c\u7b2c\u4e8c\u79cd\u65b9\u6848\u8fd8\u80fd\u7ed9\u6211\u4eec\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u7ed3\u679c\u6307\u6807\uff0c\u5c31\u662f\u7528\u6237\u5728A\/B\u7248\u672c\u7684\u5b58\u7559\u4eba\u6570\uff0c\u518d\u6765\u770b\u4e2a\u5f53\u65f6\u3010AE\u5356\u5bb6\u540e\u53f0\u9996\u9875\u6539\u7248\u3011review\u6570\u636e\u56fe\u3002<\/p>\n

\u6b64\u6b21\u4f7f\u7528A\/Btest\u7684\u8fdb\u884c\u6d4b\u8bd5\uff0c\u65b0\u65e7\u7248\u540450%\u7684\u7528\u6237\uff0c\u5728\u65b0\u65e7\u7248\u5934\u90e8\u5e03\u6709\u5207\u6362\u6309\u94ae\uff0c\u7528\u6237\u5728\u4e0b\u6b21\u767b\u5f55ME\u65f6\u4f1a\u81ea\u52a8\u8fdb\u5165\u4e0a\u6b21\u9000\u51fa\u5730\u7684ME\u7248\u672c\u4e2d\u3002<\/p>\n

\"\u6570\u636e\u5bf9\u6bd4\"<\/a><\/p>\n

\u603b\u7684\u6765\u8bf4\u65b0\u7248\u4e0a\u7ebf\u540e\uff0c\u7528\u6237\u968f\u7740\u4e00\u4e2a\u65f6\u95f4\u6bb5\u7684\u4f53\u9a8c\u548c\u9002\u5e94\uff0c\u65b0\u65e7\u7248\u7684\u7684\u5b58\u7559\u4e0a\u662f\u4e94\u4e94\u5f00\u3002<\/p>\n

\u65b0\u7248\u7531\u4e8e\u94fe\u63a5\u6570\u4e0a\u6709\u6240\u7b80\u5316\uff0c\u6240\u4ee5PV\u5bf9\u6bd4\u4e0a\u4f1a\u7565\u4f4e\uff0c\u800c\u65b0\u7248Session\u5728\u8fd1\u4e00\u5468\u6709\u6240\u8d85\u8d8a\u65e7\u7248\u7684\u8ff9\u8c61\u3002<\/p>\n

\u901a\u8fc7\u5b58\u7559\u6bd4\u80fd\u5f88\u597d\u7684\u53cd\u6620\u7528\u6237\u6700\u7ec8\u7684\u63a5\u53d7\u5ea6\uff0c\u540c\u65f6\u4e5f\u662f\u4f5c\u4e3a\u5224\u65ad\u4ea7\u54c1\u662f\u8fbe\u5230\u8db3\u591f\u66ff\u6362\u65e7\u7248\u7684\u4e00\u4e2a\u91cd\u8981\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n

\u8fd9\u91cc\u518d\u63d0\u4e00\u4e0b\u5bf9\u4e8e\u6539\u7248\u7c7b\u7684A\/B\u6d4b\u8bd5\u8fd8\u6709\u4e00\u5927\u5229\u5668\u5c31\u662f\u70ed\u70b9\u5206\u5e03\u56fe\uff0c\u57fa\u672c\u80fd\u5f88\u76f4\u89c2\u7684\u8868\u73b0\u51fa\u7528\u6237\u7684\u7126\u70b9\u529f\u80fd\u80fd\u5426\u5728\u4e00\u5c4f\u5185\u770b\u5230\uff0c\u64cd\u4f5c\u5230\uff0c\u5c3d\u91cf\u5c11\u7684\u9700\u8981\u6eda\u52a8\u3002<\/p>\n

\"ABTEST-RESULT\"<\/a><\/p>\n

\u5f53\u7136\u6bcf\u4e2a\u4ea7\u54c1\u60c5\u51b5\u4e0d\u540c\u4e0d\u4e00\u5b9a\u662f\u770b\u7c7b\u4f3c\u7684\u6307\u6807\u6570\u636e\uff0c\u4f46\u5728\u505aA\/B\u524d\u68b3\u7406\u6e05\u695a\u4e0a\u7ebf\u540e\u901a\u8fc7\u54ea\u4e9b\u6570\u636e\u6765\u8861\u91cf\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u8861\u91cf\u54ea\u4e9b\u6307\u6807\uff0c\u6211\u4eecUED\u4e5f\u6700\u597d\u80fd\u4e3b\u52a8\u548cPD\u4e00\u8d77\u53bb\u8ba8\u8bba\uff0c\u6bd5\u7adf\u6709\u4e9b\u6307\u6807\u6570\u636e\u80fd\u6307\u5bfc\u3001\u5f71\u54cd\u6211\u4eec\u7684\u65b9\u6848\u548c\u770b\u95ee\u9898\u89c6\u89d2\u3002<\/p>\n

\u5f53\u7136A\/B\u6d4b\u8bd5\u8fd8\u6709\u5f88\u591a\u79cd\u7528\u6cd5\u548c\u5206\u6b65\u5b9e\u65bd\u65b9\u6848\uff0c\u6d4b\u8bd5\u51fa\u7684\u7ed3\u679c\u4e5f\u4f1a\u6709\u5f88\u591a\u6709\u610f\u601d\u7684\u89e3\u8bfb\uff0c\u9879\u76ee\u505a\u7684\u591a\u4e86\uff0c\u601d\u8003\u7684\u591a\uff0c\u9047\u5230\u7684\u95ee\u9898\u591a\u4e86\uff0c\u90fd\u80fd\u611f\u53d7\u7684\u5230\uff0c\u4ee5\u4e0a\u53ea\u662f\u4e3e\u4e86\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u3002<\/p>\n

A\/B\u6d4b\u8bd5\u548cPD<\/strong><\/p>\n

\u5199\u5230\u8fd9\u4e2a\u6807\u9898\uff0c\u662f\u6211\u60f3\u5230\u4e86\u5f88\u591a\u65f6\u5019UED\u5728PD\u6c9f\u901a\u65b9\u6848\u51fa\u73b0\u5206\u6b67\u65f6\uff0c\u6700\u7ec8\u4f1a\u63d0\u51fa\u505aA\/B\u6d4b\u8bd5\uff0c\u8fd9\u672c\u8eab\u6ca1\u9519\u3002\u4f46\u6211\u5728\u548cPD\u4eec\u804a\u8fc7\u8fd9\u4e2a\u95ee\u9898\u65f6\uff0c\u4ed6\u4eec\u6709\u65f6\u5019\u4f1a\u6709\u4e00\u79cd\u8f83\u8d1f\u9762\u7684\u611f\u89c9\uff1a\u8fd9\u4e48\u5c0f\u7684\u4e00\u4e2a\u9700\u6c42\u8fd8\u8981\u505aA\/B\u54ea\u6709\u8d44\u6e90\u548c\u65f6\u95f4\uff0c\u611f\u89c9\u8fd9\u6210\u4e86\u963b\u788d\u4ed6\u4eec\u9879\u76ee\u8fdb\u5ea6\u7684\u4e00\u4e2a\u7eca\u811a\u77f3\u3002\u53ef\u80fd\u6211\u4eec\u53ea\u662f\u60f3\u8bc1\u660e\u81ea\u5df1\u66f4\u5bf9\uff0c\u5e76\u6ca1\u6709\u90a3\u79cd\u610f\u601d\uff0c\u4f46\u5982\u679c\u5bf9\u65b9\u6709\u4e86\u8fd9\u79cd\u611f\u53d7\u5176\u5b9e\u5f88\u4e0d\u5229\u4e8e\u4ee5\u540e\u7684\u5408\u4f5c\u7684\u3002<\/p>\n

\u6211\u7684\u4e00\u70b9\u70b9\u770b\u6cd5\u5c31\u662f\uff0c\u5982\u679c\u9879\u76ee\u662f\u5f88\u91cd\u8981\u548c\u5173\u952e\u7684\u6539\u52a8\uff0c\u6211\u4eec\u5c3d\u65e9\u63d0\u51fa\u8be5\u9879\u76ee\u9700\u8981\u505aA\/B\u6d4b\u8bd5\uff08PD\u4e5f\u4f1a\u6bd4\u8f83\u614e\u91cd\u7684\uff0c\u6700\u597d\u4f60\u8fd8\u80fd\u63d0\u51fa\u5982\u4f55\u53bb\u505aA\/B\u6d4b\u8bd5\u7684\u5efa\u8bae\u65b9\u6848\u66f4nice\uff09\uff0c\u89c4\u5212\u5230\u9879\u76ee\u6574\u4f53\u8d44\u6e90\u4e2d\u53bb\uff0c\u800c\u4e0d\u662f\u5728\u9879\u76eeKICKOFF\u540e\uff0c\u5927\u5bb6\u90fd\u5b8c\u6210\u4e86\u8bc4\u4f30\u5f00\u59cb\u6267\u884c\u4e86\u518d\u6765\u63d0\u3002\u5982\u679c\u662f\u4e9b\u5c0f\u6539\u52a8\u5f71\u54cd\u4e0d\u5927\uff0c\u65b9\u6848\u4e00\u76f4\u7ea0\u7ed3\u4e0d\u4e0b\uff0c\u54ea\u6211\u5efa\u8bae\u6211\u4eec\u5927\u5ea6\u70b9\u8ba9\u8ba9TA\u4eec\u5427\uff0c\u6700\u540e\u771f\u7684\u4ed6\u4eec\u9519\u4e86\uff0c\u8865\u6551\u7684\u6210\u672c\u4e5f\u4e0d\u4f1a\u592a\u9ad8\u7684\u3002\u8fd9\u70b9\u662f\u6211\u4eec\u9700\u8981\u6ce8\u610f\u4e0b\u7684\u3002<\/p>\n

\u4ee5\u4e0a\u53ea\u662f\u4e2a\u4eba\u5fc3\u5f97\uff0c\u867d\u4e0d\u80fd\u9002\u7528\u5927\u5bb6\u7684\u5de5\u4f5c\u573a\u666f\uff0c\u4f46\u4e3e\u4e00\u53cd\u4e09\uff0c\u5e0c\u671b\u5e26\u7ed9\u5927\u5bb6\u4e00\u70b9\u70b9\u601d\u8003\uff0c\u5c31\u7b97\u6ca1\u6d6a\u8d39\u5927\u5bb6\u8bfb\u5230\u8fd9\u91cc\u4e86\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

A\/B\u6d4b\u8bd5\u7684\u4f5c\u7528\u5927\u5bb6\u90fd\u77e5\u9053\uff0c\u5c31\u4e0d\u591a\u8bf4\u4e86\uff0c\u5728\u8fd9\u91cc\u5199\u5199\u6211\u5728\u5e73\u65f6\u5de5\u4f5c\u4e2d\u5e94\u7528\u5fc3\u5f97\u3002 \u5728\u6211\u7684\u4e1a\u52a1\u7ebf\u5e73\u65f6\u5e94\u7528A\/B\u7684\u573a\u666f\uff1a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1187,203,325],"tags":[236],"_links":{"self":[{"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/365"}],"collection":[{"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=365"}],"version-history":[{"count":0,"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/365\/revisions"}],"wp:attachment":[{"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yanjingang.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}